Founded to take your business further at your pace

We build relationships to make business more personal. Agile, innovative & passionate. ASA Advisory. Here to help you exceed your potential.

Empowering Your Financial Growth

ASA Advisory specializes in elevating your business through strategic financial consulting. From scaling up and financing to cash flow and profit improvement, our expert team is here to guide you every step of the way.

We are dedicated to helping businesses thrive. Our services include scaling up, financing, cash flow improvement, profit enhancement, reporting enhancement, pricing strategies, and stakeholder management. Collaborate with us for sustainable financial success.

Why ASA Advisory?

We are led by highly qualified and professional individuals.

We at ASA Advisory put our clients at the centre. We care. We invest in understanding your concerns and building relationships so our objectives align. We go beyond expectations to ensure positive outcomes, utilising the skills gained across multiple industries and businesses. Every interaction you have with us, you’ll experience our commitment towards achieving excellence.

Consulting Services

Scaling Up

Financing & Cash Flow

Margin Improvement

Best In Class Reporting

Financial Valuations

Stakeholder Management

Our focus is on exceptional delivery, customer-focused execution, attention to detail and a comprehensible presentation of the output. Getting you the right outcome is our goal, but we ensure you are powered by the insight of the 'why' and the 'how much'.

What Our Clients Say

“We sincerely appreciate Sagar’s exceptional support and expertise during our acquisition of a competitor business. His thorough due diligence provided us with a clear understanding of the financial landscape, liabilities and potential risks involved. His attention to detail and effective communication made the complex process much easier, allowing our team to make informed decisions. This included unplanned meetings and phone calls.”

“His professionalism and commitment to our success were evident as he diligently addressed our concerns and meticulously reviewed every aspect of the transaction, often at very short notice. Thank you for an outstanding service; we look forward to continuing our partnership!”

CEO, Retail Group

“Our team successfully acquired a group of fast food restaurants in 2024 through a mix of capital, both debt and equity. Sagar played an instrumental part in compiling the due diligence to not only ensure we were able to value the business for our investors, but ensured a speedy process due to the distressed nature of the business.

His team worked at pace, and provided a thorough understanding of the market and this particular business’ footprint in that market. His output was clear and concise and user-friendly for non-finance stakeholders.”

CEO, FMCG Group & Private Equity Investor

“We purchased a group of property assets out of administration with private equity capital. Sagar was appointed to build out the finance function, engaged on software implementation, internal recruitment and best-in-class reporting structure implementation. He calmly progressed through various milestones, completing the engagement in a timely manner, enabling the business in assessing its financial performance from day 1.

I would highly recommend Sagar as a well versed and accomplished individual, his work has enabled our business to thrive and make difficult strategic decisions.”

CFO, Real Estate Group

“As a fully qualified accountant with a rich and diverse career spanning multiple industries, Sagar brings a strong commercial mindset and exceptional business acumen to his work. His experience across various sectors allows him to offer advice tailored to the specific needs of each client.

However, what truly sets Sagar apart is his unwavering commitment to his clients’ success. His approach is not just about numbers or strategy; it is about understanding each business within its unique context and aligning his guidance with the individual goals of his clients. His dedication goes beyond standard advisory services—he genuinely invests in helping his clients thrive.

Personally, I have felt incredibly supported by Sagar’s expertise. I would highly recommend his services to any individual or business seeking not just an advisor, but a true partner in their financial journey.”